What We Do Service Zhijia Research Institute of DTC About Us 简体  /  English
From the key components
of DTC marketing to the
execution in the industry,
Zhijia DTC provides a fully
fledged business service to
help you find success in the
China market.
· Professional DTC strategy and solutions.
· Rich social media resource and premium media portfolio strategy
tailored for expanding businesses in different stages.
· New market entry strategy.
· Telescopes customer decision journeys from awareness to purchase.
· Discover new opportunity and breakthrough business bottleneck.
· Professional DTC strategy and solutions.
· Rich social media resource and premium media portfolio strategy tailored for expanding businesses in different stages.
· New market entry strategy.
· Telescopes customer decision journeys from awareness to purchase.
· Discover new opportunity and breakthrough business bottleneck.
DTC Integrated
Marketing Services
· Work with disparate data sources, generate relevant insights, and derive a rich fact base to support all key business decisions.
· Apply advanced analytics to marketing mix modeling and media planning.
· One-stop service for DTC marketing strategy and campaigns.
· Support your digital transformation, delivering digital strategy advice, digital team structure, and omnichannel customer experience best practices.
· Integrate internal and external media resources, providing the service of co-branding, content co-creation with influencers, and other business cooperation.
Social Media And
Influencer Marketing
· Devise a systematical social media & content marketing plan to build your brand presence and drive sales.
· Social media account creation and operation.
· Provide brand logo & slogan, copywriting & graphic KV, brand advertising content design.
· Brand IP incubation and creation.
· Influencer marketing.
· Achieve user growth through creative and differentiated content production and event marketing.
· Provide high-level brand guidelines to a key opinion leader (KOL) or key opinion customer (KOC) who owns content creation.
· Leverage hot topics to seize the traffic of social media platforms and achieve a viral proliferation effect.
Live E-commerce
Services
Accelerating conversion:
· Experiment with a regular schedule of live events.
· Plan and develop content for livestreams, including storylines, scripts, and hosts or influencers.
· Track performance of livestreams with key performance indicators (KPIs) in place for numbers of views, conversion rates, and best-selling products.
· Improve livestream performance using real-time predictive analytics to derive insights into audiences, content, products, formats, hosts, and timing. Improving brand appeal and differentiation:
· Integrate tech innovations such as Introducing a virtual avatar、augmented and virtual reality into livestreams.
User Relationship
Management Service
· Based on AARRR Pirate Metrics, optimize each stage of the funnel, to focus on the right acquisition channels, boost retention, speed up activation, launch successful referral programs, etc.
· Segment users with different values, create a smooth customer journey：
1、nurturing the product qualified leads (PQLs)
2、developing strong relationships with the active users
3、converting active users into key opinion consumers
4、turning power users into brand ambassador
· Based on WeChat and other social media platforms, managing and improving customer lifetime value (CLV) to consolidate future revenue streams, and growth.
· KOC/KOL cultivation
· Based on third-party data management platforms, analyze user data, complete user stratification, and provide business decisions.
DTC Integrated Marketing Services
· Work with disparate data sources, generate relevant insights, and derive a rich fact base to support all key business decisions.
· Apply advanced analytics to marketing mix modeling and media planning.
· One-stop service for DTC marketing strategy and campaigns.
· Support your digital transformation, delivering digital strategy advice, digital team structure, and omnichannel customer experience best practices.
· Integrate internal and external media resources, providing the service of co-branding, content co-creation with influencers, and other business
cooperation.
Social Media And Influencer Marketing
· Devise a systematical social media & content marketing plan to build your brand presence and drive sales.
· Social media account creation and operation.
· Provide brand logo & slogan, copywriting & graphic KV, brand advertising content design.
· Brand IP incubation and creation.
· Influencer marketing.
· Achieve user growth through creative and differentiated content production and event marketing.
· Provide high-level brand guidelines to a key opinion leader (KOL) or key
opinion customer (KOC) who owns content creation.
· Leverage hot topics to seize the traffic of social media platforms and achieve a viral proliferation effect.
Live E-commerce Services
Accelerating conversion:
· Experiment with a regular schedule of live events.
· Plan and develop content for livestreams, including storylines, scripts, and
hosts or influencers.
· Track performance of livestreams with key performance indicators (KPIs) in
place for numbers of views, conversion rates, and best-selling products.
· Improve livestream performance using real-time predictive analytics to derive
insights into audiences, content, products, formats, hosts, and timing.

Improving brand appeal and differentiation:
· Integrate tech innovations such as Introducing a virtual avatar、augmented
and virtual reality into livestreams.
User Relationship Management Service
· Based on AARRR Pirate Metrics, optimize each stage of the funnel, to focus
on the right acquisition channels, boost retention, speed up activation, launch
successful referral programs, etc.
· Segment users with different values, create a smooth customer journey：
1、nurturing the product qualified leads (PQLs)
2、developing strong relationships with the active users
3、converting active users into key opinion consumers
4、turning power users into brand ambassador
· Based on WeChat and other social media platforms, managing and improving
customer lifetime value (CLV) to consolidate future revenue streams, and
growth.
· KOC/KOL cultivation
· Based on third-party data management platforms, analyze user data,
complete user stratification, and provide business decisions.
VOSS, building a brand
proposition In 2016, VOSS entered the Chinese market, expecting to deliver brand value and increase brand exposure through social media platforms such as WeChat.
We integrated the brand tone to develop a content strategy and communicational structure to convey the brand concept in a suitable scenario.
We created a series of brand posters on social media to show the brand value to TA.

Through the efficient output of multiple forms of content marketing, the brand
influence continued to grow, and the attention of fans continued to increase.
In 2016, VOSS entered the Chinese market, expecting to deliver brand value and increase brand exposure through social media platforms such as WeChat.
We integrated the brand tone to develop a content strategy and communicational structure to convey the brand concept in a suitable scenario.
We created a series of brand posters on social media to show the brand value to TA.

Through the efficient output of multiple forms of content marketing, the brand
influence continued to grow, and the attention of fans continued to increase.
New Roewe RX5 Launched on
The Chinese Car Market To promote the launch of the Roewe RX5, our integrated marketing around live
e-commerce and social media conveyed the USP of the products.
The brand content and design unified natural and technological elements and
matched the product positioning. We leveraged social media and live e-commerce
activities to reach TA and attract users to test drive in stores.
Through building a brand super fan community and cooperating with KOC,
co-created content and E word-of-mouth were effectively disseminated. 1、Total reading of Weibo topic: over 1 billion times;
2、Total short video play volume: about 170 million.
3、Cumulative PV of live broadcast: over 6.65 million times.
4、Cumulative growth of fans acquired from social media: about 140,000;
5、Sales conversion: more than 22,000 orders during the live broadcast.
To promote the launch of the Roewe RX5, our integrated marketing around live
e-commerce and social media conveyed the USP of the products.
The brand content and design unified natural and technological elements and
matched the product positioning. We leveraged social media and live e-commerce
activities to reach TA and attract users to test drive in stores.
Through building a brand super fan community and cooperating with KOC,
co-created content and E word-of-mouth were effectively disseminated.