Zhijia Research Institute of DTC
Based on massive social media data and comprehensive brand marketing experience from category strategy to
branding and promotions, we focus on the biggest drivers and develop models that balance complexity and ease
of use.
What we offer
We provide you with professional brand marketing consulting services, well-reasoned market vision, and
practical DTC business methodologies, enabling your business to succeed.
Zhijia DTC Methodology
· Zhijia DTC Brand Innovation Methodology = Superior products X Super users X Category champions
· Zhijia DTC Marketing Methodology = Saturation advertising X Key channels X Super operation
· Zhijia DTC Marketing Methodology = Saturation advertising X Key channels X Super operation
Superior products
Super users
Category champions Saturation advertising
Key channels
Super operation
Super users
Category champions Saturation advertising
Key channels
Super operation
They are differentiated and innovative results built after determining brand positioning, market
segmentation, consumer insight, etc.
As important tools in the development
process of DTC brand, they cooperate with each other and drive the long-term
development of the DTC brand. As important tools in the development process of DTC brand, they cooperate with each other and drive the long-term development of the DTC brand.
As important tools in the development
process of DTC brand, they cooperate with each other and drive the long-term
development of the DTC brand. As important tools in the development process of DTC brand, they cooperate with each other and drive the long-term development of the DTC brand.
Zhijia Live E-commerce
Operation Model Zhijia Live E-commerce Operation Model
Operation Model Zhijia Live E-commerce Operation Model
· The value of content is extremely high at live e-commerce, there is no pur-chasing without seeding
marketing.
· The priority of operating live e-commerce is brand building, followed by transactions.
· The priority of operating live e-commerce is brand building, followed by transactions.
Zhijia Business Methodology:
"BIG-C" Methodology for
Super User Operation Zhijia Business Methodology:"BIG-C" Methodology for Super User Operation
"BIG-C" Methodology for
Super User Operation Zhijia Business Methodology:"BIG-C" Methodology for Super User Operation
· Super user operation must be the top priority of user relationship management.
· Cultivation and empowerment are the key parts of super user operation.
· Value co-creation is the most critical concept of super user operation.
· Cultivation and empowerment are the key parts of super user operation.
· Value co-creation is the most critical concept of super user operation.
DTC Workshop
Zhijia Research Institute of DTC organizes diversified workshops, to help clients establish an ongoing
“insight lab” and have a shaper
understanding of the current market situation and Chinese
consumer behavior, and how to grow business with DTC marketing.
Examples of our workshop
Zhijia Research Institute of DTC organizes diversified workshops, to help clients establish an ongoing
“insight lab” and have a shaperunderstanding of the current market situation and Chinese
consumer behavior, and how to grow business with DTC marketing.
DTC Exploration: Corporate
New Media Marketing
New Media Marketing
· The current situation of China consumption market.
· DTC, rewriting the rules of marketing.
· Redesigning products with web thinking.
· Understanding the characteristics of Chinese consumers.
· Brand rejuvenation.
· Seven social media platforms in China.
· Content co-creation and fission marketing.
· Build a private domain traffic pool.
· DTC marketing is a strategy, not a function.
· DTC, rewriting the rules of marketing.
· Redesigning products with web thinking.
· Understanding the characteristics of Chinese consumers.
· Brand rejuvenation.
· Seven social media platforms in China.
· Content co-creation and fission marketing.
· Build a private domain traffic pool.
· DTC marketing is a strategy, not a function.
DTC Methodology: New
Marketing of Direct-to-Consumer
Marketing of Direct-to-Consumer
· The superior product and its core features.
· Move fast to launch a minimum viable product (MVP).
· A/B test execution.
· Types of super users and cultivation methods.
· The concept and characteristics of pivotal channels.
· Omnichannel marketing，the revolutionary
customer-centric approach.
· Multichannel campaign design.
· The value of saturation marketing.
· Lay out a social media platform matrix.
· Social buzz management, brand IP operation.
· Move fast to launch a minimum viable product (MVP).
· A/B test execution.
· Types of super users and cultivation methods.
· The concept and characteristics of pivotal channels.
· Omnichannel marketing，the revolutionary
customer-centric approach.
· Multichannel campaign design.
· The value of saturation marketing.
· Lay out a social media platform matrix.
· Social buzz management, brand IP operation.
Zhijia Douyin Live Streaming
Methodology
Methodology
· live commerce is transforming the shopping experience.
· Three advantages of virtual live streaming.
· Six steps of live streaming operation.
· Strategies for Douyin’s short videos and live streams.
· Set up shop in Douyin eCommerce.
· Using Douyin KOLs & KOCs for marketing in China.
· Build a sustainable live e-commerce business.
· Case Studies.
· Three advantages of virtual live streaming.
· Six steps of live streaming operation.
· Strategies for Douyin’s short videos and live streams.
· Set up shop in Douyin eCommerce.
· Using Douyin KOLs & KOCs for marketing in China.
· Build a sustainable live e-commerce business.
· Case Studies.
DTC Exploration: Corporate
New Media Marketing
New Media Marketing
· The current situation of China consumption market.
· DTC, rewriting the rules of marketing.
· Redesigning products with web thinking.
· Understanding the characteristics of Chinese consumers.
· Brand rejuvenation.
· Seven social media platforms in China.
· Content co-creation and fission marketing.
· Build a private domain traffic pool.
· DTC marketing is a strategy, not a function.
· DTC, rewriting the rules of marketing.
· Redesigning products with web thinking.
· Understanding the characteristics of Chinese consumers.
· Brand rejuvenation.
· Seven social media platforms in China.
· Content co-creation and fission marketing.
· Build a private domain traffic pool.
· DTC marketing is a strategy, not a function.
DTC Methodology: New
Marketing of Direct-to-Consumer
Marketing of Direct-to-Consumer
· The superior product and its core features.
· Move fast to launch a minimum viable product (MVP).
· A/B test execution.
· Types of super users and cultivation methods.
· The concept and characteristics of pivotal channels.
· Omnichannel marketing，the revolutionary
customer-centric approach.
· Multichannel campaign design.
· The value of saturation marketing.
· Lay out a social media platform matrix.
· Social buzz management, brand IP operation.
· Move fast to launch a minimum viable product (MVP).
· A/B test execution.
· Types of super users and cultivation methods.
· The concept and characteristics of pivotal channels.
· Omnichannel marketing，the revolutionary
customer-centric approach.
· Multichannel campaign design.
· The value of saturation marketing.
· Lay out a social media platform matrix.
· Social buzz management, brand IP operation.
Zhijia Douyin Live Streaming
Methodology
Methodology
· live commerce is transforming the shopping experience.
· Three advantages of virtual live streaming.
· Six steps of live streaming operation.
· Strategies for Douyin’s short videos and live streams.
· Set up shop in Douyin eCommerce.
· Using Douyin KOLs & KOCs for marketing in China.
· Build a sustainable live e-commerce business.
· Case Studies.
· Three advantages of virtual live streaming.
· Six steps of live streaming operation.
· Strategies for Douyin’s short videos and live streams.
· Set up shop in Douyin eCommerce.
· Using Douyin KOLs & KOCs for marketing in China.
· Build a sustainable live e-commerce business.
· Case Studies.