2018-2020
Brand new marketing
· Proposed the unified business growth methodology of " Branding, Marketing efficiency, and Sales" and established the closed loop for enterprise sales and conversion based on key components : brands, products, content, fans, and e-commerce.
· Became the chief service provider favored by outstanding clients, such as Haier, Wuling, JINRO, Bestore, Nestle, VOSS, Synutra International, etc.
· Conducted short video IP incubation and content production business; many influencers cultivated by Zhijia had been ranked in the Top 10 on the Douyin e-commerce platform.
· Built a 0-1 growth system for new brands, helping them become the favorite in the Tmall Double 11.