What We Do Service Zhijia Research Institute of DTC About Us 简体  /  English
We Help Our Clients Succeed
For Start-up Companies Reduce initial costs and accelerate the launch process of new products into the new market.
Marketing through social media platforms with the lower cost of trial and error.
Build confidence for the brand's future development.
For Fast-growing Companies Conduct a consumer experience management program, to enhance consumer loyalty and product repurchase. Build independent channels and leverage private domain traffic to collect consumer data.
Through super users management and fission marketing to attract more premium users.
For Mature Companies Accelerate brand image upgrade.
Boost conversion.
Master consumer portraits and explore user life cycle value to achieve future business growth.
Zhijia DTC
Philosophy
Traditional DTC Business Model VS Zhijia DTC Business Model Traditional DTC Business Model VS
Zhijia DTC Business Model
Traditional DTC: Profit-driven The focus is on the change of channels: no more
distributors, agents, wholesalers, and third-party
retailers. Brands sell products directly to consumers.
The focus is on the change of channels: no more distributors, agents, wholesalers, and third-party retailers. Brands sell products directly to consumers.
Brands
Sell products directly to consumers
Remove distributors
Remove agents
Remove wholesalers
Remove retailers
Consumers
Zhijia DTC: Value Oriented The focus is on the change of marketing concept: DTC is a set of brand building system, conducting consumer-centered marketing, injecting sincerity and value around the core interests of users, which will bring more profits, more loyal followers, and better brand power.
Brands
Product innovation,solving consumer pain points The ultimate consumer-centric experience Consumer-focused growth operations Direct communication between the brand and consumers.
Achieve word-of-mouth impact.
Fission marketing.
After-sales consumer service operation.
Consumers
Our Solutions 01
DTC Integrated
Marketing Services
· Provide comprehensive strategic planning and integrated marketing strategies.
· Provide one-stop operation services: social media marketing, brand live
e-commerce, user relationship management, and other services.
· Establish a brand system with precise brand positioning.
Our Solutions 02
Social Media And
Influencer Marketing
· Devise a systematical media & content marketing plan to achieve brand
awareness and sales growth.
· Plan thematic activities and events to increase brand exposure.
· Social media one-stop solution: content production, media operation, and
platform placement.
· Influencer marketing.
Our Solutions 03
Live E-commerce
Services
· Planning the daily process and content of the brand's live broadcast.
· Controlling the promotion policy and product mix.
· Helping dealers/stores to attract traffic and improve sales conversion through live broadcast.
· Digital virtual human live broadcast to shape the brand IP and enrich the interactive experience.
Our Solutions 04
User Relationship
Management Service
·Social ecology private domain operation based on WeChat and other social media platforms.
·Convert visitor traffic into brand members.
·Super user operation.
·Cultivate brand fans and Generate user word-of-mouth.
·SCRM Data Management.
Our Solutions 01
DTC Integrated Marketing Services
· Provide comprehensive strategic planning and integrated marketing strategies.
· Provide one-stop operation services: social media marketing, brand live e-commerce, user relationship management, and other services.
· Establish a brand system with precise brand positioning.
Our Solutions 02
Social Media And Influencer Marketing
· Devise a systematical media & content marketing plan to achieve brand
awareness and sales growth.
· Plan thematic activities and events to increase brand exposure.
· Social media one-stop solution: content production, media operation, and
platform placement.
· Influencer marketing.
Our Solutions 03
Live E-commerce Services
· Planning the daily process and content of the brand's live broadcast.
· Controlling the promotion policy and product mix.
· Helping dealers/stores to attract traffic and improve sales conversion through live broadcast.
· Digital virtual human live broadcast to shape the brand IP and enrich the interactive experience.
Our Solutions 04
User Relationship Management Service
·Social ecology private domain operation based on WeChat and other social media platforms.
·Convert visitor traffic into brand members.
·Super user operation.
·Cultivate brand fans and Generate user word-of-mouth.
·SCRM Data Management.
Why choose us 8 years of experience in social media marketing
Why choose us Served 200+ famous brands
Why choose us 1000+ high-quality brand cooperation resources and influencer resources
Why choose us An expert in the strategic operation
Why choose us We amplify partnerships with crossover marketing
Why choose us
1. 8 years of experience in social media marketing
2. Served 200+ famous brands
3. 1000+ high-quality brand cooperation resources and influencer resources
4. An expert in the strategic operation
5. We amplify partnerships with crossover marketing
Our Customers More than 200 well-known brands trust us to accelerate their DTC business growth.
Covering a wide range of industries such as automotive, FMCG, e-commerce, travel , etc.
Success Stories
Through live-streaming marketing and private domain operation, Zhijia tailored a set of DTC marketing solutions for Wuling to attract young consumers, including live-streaming whole cars and fans operation to increase lead retention and sales conversion.
During the Double Eleven Shopping Festival, Wuling topped the list of automobile brands and Hongguang MINIEV won first place in the list of automobile items in Douyin.
Wuling gained more than 100 million GMV in only 53 days.
Wuling, occupying the minds of young people Wuling, occupying the minds
of young people
Mengniu, creating a nutritional lifestyle To help Mengniu accelerate the digital transformation process, Zhijia integrated multiple sub-brands of the Mengniu group, developed digital strategies, and completed the integrated work of platform construction and operation implementation.
In 3 months, through using WeCom and communities to communicate with and serve its consumers, we gained 60,000+ new users for the brand, established 132 WeCom
communities, converted GMV to 370,000+, and held 20 promotional activities, with a total of 15,380 participants.
WonderLab is a new brand. Zhijia helped WonderLab grow its business through DTC methodology and approach.
Through social media marketing, content marketing, and co-branding, WonderLab achieved 60 million sales in the first year.
In the second year, WonderLab achieved a maximum of 50 million sales in 31 days.
Wonderlab, growing from zero to one
Success Stories
Through live-streaming marketing and private domain operation, Zhijia tailored a set of DTC marketing solutions for Wuling to attract young consumers, including live-streaming whole cars and fans operation to increase lead retention and sales conversion.
During the Double Eleven Shopping Festival, Wuling topped the list of automobile brands and Hongguang MINIEV won first place in the list of automobile items in Douyin.
Wuling gained more than 100 million GMV in only 53 days.
Wuling, occupying the minds of young people Wuling, occupying the minds
of young people
Mengniu, creating a nutritional lifestyle To help Mengniu accelerate the digital transformation process, Zhijia integrated multiple sub-brands of the Mengniu group, developed digital strategies, and completed the integrated work of platform construction and operation implementation.
In 3 months, through using WeCom and communities to communicate with and serve its consumers, we gained 60,000+ new users for the brand, established 132 WeCom
communities, converted GMV to 370,000+, and held 20 promotional activities, with a total of 15,380 participants.
WonderLab is a new brand. Zhijia helped WonderLab grow its business through DTC methodology and approach.
Through social media marketing, content marketing, and co-branding, WonderLab achieved 60 million sales in the first year.
In the second year, WonderLab achieved a maximum of 50 million sales in 31 days.
Wonderlab, growing from zero to one